Compeer Financial

Develop a “Why Compeer” Campaign Video that presents Compeer Financial as the agriculture and rural financing experts. Bring campaign theme to life in a way that emphasizes authenticity and credibility.

Approach
Start at the heart – craft a storyline based on the successes of Compeer’s farmers, showcasing the breadth of how Compeer can help. Visual approach is a mix of "today” and “planning for tomorrow” – Compeer is there through it all.

Role
Led high-level ideation: storyline concepts informed by interviews. Created storyboards, styleboards and shot list development.

Result
The video. ‘Goal Getters,’ brought Compeer’s campaign theme to life in a way that emphasizes authenticity and credibility. It establishes the bank as an approachable financial partner that’s more of a friend than bank.

Agency
Bader Rutter

Contributors
Erin Pine-Moore, Associate Creative Director
Perry Littrell, Writer
Adam Ryan Morris, Photographer and Director