jockey

Launch Jockey’s Forever Fit™ Collection.

Challenge
Differentiate Jockey’s offering and make their brand relevant in a changing marketplace full of disruptors. Provide strategic, creative direction for the new collection.

Approach
Create a stronger, emotional human connection to their consumer. A nod to Jockey’s legacy and the lifelong relationship between Jockey and their customer, regardless of age, lifestyle, or shape. Shifting from celebrating artificial beauty to embracing natural female shapes – body positivity, inclusivity and diversity.

Role
Concept development, catalog design, photo direction and model casting for the collection.

Result
Improved sales of its intimate apparel bra line.

Agency
Quad + Periscope