Kmart
Back-to-school Campaign
Launch a comprehensive Back to School campaign centered around meeting customers' evolving needs for the Back to School season.
Challenge
Elevate Kmart’s brand and inspire their customer. Establish Kmart as THE destination for Back to School style and supply must-haves.
Role
Developed campaign concept and led creative vision of photography, graphics, digital, print, and in-store marketing.
Agency
Schawk Retail Marketing