nous decor

Develop a visual identity for a first of a kind, ecommerce enabled, interior design platform intended for end consumer.

Role
Led creative strategy, headed up discovery sessions and spearheaded creative direction of the visual identity.

Challenge
This service was the first of its kind and there was a lot riding on the success, as an early startup.

Result
The startup launched, quickly gained national publicity, and raised $2.1 million in seed funding from several prominent angel investors and social media pioneers. The Wall Street Journal named NousDecor one of the top three online decorating services.

Discovery: Stylescapes

Logo Development

Credits
Joluvian, Calligrapher