Shutterfly HOliday
Create an integrated, cohesive holiday campaign to drive revenue and establish Shutterfly as THE online holiday solution.
Challenge
Concept and execute Shutterfly’s integrated marketing holiday campaign creative to drive revenue and inspire customers to make holiday cards and personalized gifts.
Role
Developed concepts and direction for Shutterfly’s integrated holiday campaign, ‘Perfectly Personal’. Oversaw creative from concept to final execution, including directing photo shoots that generated assets across all marketing channels. Managed a team of art directors, copywriters, designers, photographers, and stylists.
Holiday Catalog
Approach
Planned and considered the needs of the various channels with business managers. Championed creative vision of creative content from start to finish.
Results
Campaign yielded an increase in Y/Y orders.
Gift Guide